Ski's Sub Shop
Skis Sub Shop is the go-to destination for delectable subs, offering the best lunch deal in Downtown Grand Rapids, Michigan. Their commitment to quality ingredients and exceptional service has positioned them as a premier shop in the local scene since 1977.
To kickstart the rebranding of Ski's Sub Shop, I took a nostalgic glance backward, finding inspiration in the storied history of Grand Rapids and the shop itself. This task wasn't just about resurrecting an old logo; it entailed establishing their core vintage style and envisioning the visual elements and communication touchpoints that would truly define them. Channeling the spirit of 1977, when the shop first opened, I drew inspiration from the bold, deep yellow block-style letters adorning the shop window. This inspiration fueled the creation of their logo, color palette, and gave the brand a timeless yet contemporary appeal.
Role: Logo Design, Brand Identity, and Photography
To kickstart the rebranding of Ski's Sub Shop, I took a nostalgic glance backward, finding inspiration in the storied history of Grand Rapids and the shop itself. This task wasn't just about resurrecting an old logo; it entailed establishing their core vintage style and envisioning the visual elements and communication touchpoints that would truly define them. Channeling the spirit of 1977, when the shop first opened, I drew inspiration from the bold, deep yellow block-style letters adorning the shop window. This inspiration fueled the creation of their logo, color palette, and gave the brand a timeless yet contemporary appeal.
Role: Logo Design, Brand Identity, and Photography
